Cover Letter Tips

After spending time on creating the perfect CV, a covering letter/email is often overlooked and sometimes completely ignored - a covering letter is the perfect accompaniment to your CV. A great covering letter can help your CV stand out from the countless others that an employer receives, and it is your chance to make a good first impression.

DO NOT use a template for each job you apply, take the time to make it personal and relevant to the role that you are applying for, to entice your potential employer to read through your CV and invite you to interview.


Start Off

Add your address and contact details in the top right-hand corner.

Add the name and address of the person dealing with the applications. Try to find out who the letter needs to be addressed to, as it gives the letter a more personal touch if addressed to a real person rather than a generic Sir/Madam.

The content of your letter should be brief and structured, avoiding any lengthy repetition of information covered in your CV.

Paragraph 1: Introduction

Why you are writing ‘I am writing in response to your vacancy for ‘Business Development Manager’ and have attached my CV for consideration.’


Paragraph 2: Why you are suitable for the job

Describe your professional and academic qualifications that are relevant to the role and ensure you refer to each of the skills listed in the job description. Highlight the job duties that relate to your current role.

Explain your reasons for applying, what attracts you to this particular role and company – demonstrate that you have done your research. 


Being aware of ‘ABC’s’ enviable reputation in the marketplace and your company’s plans to expand into Europe, I would relish the opportunity to be part of your future success.

I am currently working as European Business Development Manager for the ‘XYZ Group’ I have been responsible for developing business, and recently won several large blue-chip contracts from major competitors across Europe, which has increased revenue by around £1.5 million per annum.


Paragraph 3: What you can do for the company

Find keywords or problems the company needs solutions for and describe what you can do for the company and outline your career goals here. 

I have achieved all I can at the ‘XYZ Group’ and ready for a new challenge. I am fluent in Italian and Spanish and having the skills, experience, ambition and drive to help your company realise its goals. I believe I will make an excellent addition to your company.


Final Paragraph: Closure

Be positive – Thank the company for considering your application and say your look forward to hearing from them.

Please make sure that you covering letter takes no more than one page, be succinct.

Most importantly, do not use any negative words or phrases - only highlight what you can do in relation to the role, and your experiences.


If you do not have the skills or experience, ask yourself should I be applying for this role?